This liquor made with alkaline water has brought a whirlwind of popularity among liquor lovers.

Needless to say, water, which accounts for 80% of soju, is an important factor influencing the flavor and quality of soju products.

Alkaline water, with particles that are small and rich in minerals, gives a unique smooth flavor going down.

Chum Churum Soju is distilled with the purest ingredients, the highest attention to details and a flavor unmatched by any other soju.

A traditional Korean liquor distilled from rice, potato and sweet potato, Soju has a lightly sweet, crisp and clean taste.